Thinking that moves ideas forward

Winning attention takes more effort than ever, yet it's only where the story starts. We look at why experience, not exposure, shapes how people see a brand, and how connected physical, digital and live experiences give attention somewhere to go.

Fragmented brand experiences create customer friction and weaken brand equity. We need to shift focus from individual touchpoints to brand worlds, brand systems and design DNA to create more connected experiences.

I went to the Photography & Video Show 2026 with a fairly open mind. I wasn’t looking for anything specific, not chasing a particular piece of kit or announcement. It was more about getting a feel for where the industry is actually at and whether what I thought going in would hold up once I’d spoken to people properly.

When WMP Creative first started out in 1984, our focus was on multi-media production. At that time (and for many decades), film has been central to marketing. But nowadays, the role video plays in brand communication is rapidly evolving.

It has been interesting to look back on some of the creative work that we have delivered for clients over the last 40 years. Many fun projects spring to mind as if they happened last week and it’s given us a good opportunity to take stock. What has changed, how have we moved forward, what is fundamentally unchanged?

Qt is a comprehensive software development framework widely used for creating cross-platform applications. Its robust set of tools supports the development of applications on various platforms, including desktop, mobile, and embedded systems. Qt’s versatility and ease of use make it a popular choice among developers for projects ranging from consumer electronics to industrial automation.

In the competitive digital landscape, investing in User Experience (UX) design is essential for businesses seeking to enhance their product offerings and achieve long-term success. This article highlights the key benefits of UX investment, supported by statistics and expert insights from various reputable sources.

Artificial intelligence (AI) is no longer just a concept from futuristic films; it’s here, and it’s transforming the way we approach everything in business. New tools and advancements are emerging constantly, and I’ve been keeping an eye on how they could benefit our clients by optimising conversion rates, improving user interfaces, streamlining communication, and boosting sales and lead generation.

When choosing a creative agency, it can be difficult to decide on the best fit for your project. As a long-running creative agency in Oxford, we understand the importance of building strong relationships with businesses. We have found that being local can make this easier. So, if you’re a business in Oxfordshire, or one of our other locations (Doha or London), why else should you choose a local agency?

Our client first came to us in 2016 to help with conversion rate optimisation. They asked us a question that many managers of large B2B websites no doubt wrestle with, especially if they have to cater both for a broad and uniquely specialised audience.

With virtual and hybrid here to stay, we’re finding more and more brands have stepped away from video conferencing and are looking to create high quality content that better reflects the character of their brands. The challenge is finding a solution that delivers on production value while maintaining the immediacy and accessibility of webinars.

When you’re setting your marketing budget, you’ll also be thinking about KPIs. Traditionally, a lot of spending goes into advertising; this includes digital marketing, so you’ll look at CTR on your Google Ads and promoted posts. It’s been drilled into us for years, so it’s no wonder we put so much budget into driving traffic to our websites. But what happens once a person lands on your website? How many of your visitors are converting?

WMP Creative has offered product design since 2010. It’s one of our five core services. In fact, many of our projects now start with Product Design. Some of our favourite projects go on to use our full-service capability.

Download. Sustainability in Product Design: 2022 Report One of the topics that has become increasingly important to us and to our clients, is sustainability. What can we do as product designers to have the most impact through our work? How can we influence our clients to follow best practices? Expertise Product Design It’s a very […]