Practicing what we preach

At WMP, we wholeheartedly subscribe to that great Meg Whitman quote:

"Do what you love and success will follow. Passion is the fuel behind every successful career."

Love of creative excellence fuels our departments. Whether we’re shooting and producing a brilliant video for Leonardo Helicopters, designing an award-winning razor for Bolin Webb, or delivering an exceptional leadership conference for Nando’s, we put passion into our work and get great results out of it.

For WMP Sports, our passion is keeping active – to demonstrate that, I’ve just got back from Mallorca having competed in the famous 312.

312km is a long way to drive, let alone cycle, but I had plenty of good reasons to do it! Challenges like this one satisfy my sense of adventure, while allowing me to set a personal, identifiable goal and work towards it. Cycling keeps me fit and energised. I get to see stunning countryside, towns and villages that I’d never come across on a normal weekend or holiday. It involves great team ethic, collaboration and support and overall, it gives me a massive sense of achievement. And charity has certainly benefitted.

Dr Ben Irvine wrote in his book on cycling that it is actually impossible to be in a bad mood when riding on a bike. Try it. Jump on a bicycle and feel your bad mood evaporate. That is why so many people get addicted to cycling. It’s a mindful experience.

In modern business life, we are bombarded with so many stimuli and you can find yourself going along with an idea without taking the time to think about what you are doing. Mindfulness gives us the capacity to make better choices in what we are experiencing. Result – less stress, better decision making.

It also goes without saying that a healthy workforce makes for fewer sick days, higher morale and increased productivity. A good combination for my team at WMP!

So how can we help you?

If you're interested...

Rupert Martin

rupert.martin@wmpcreative.com

0203 735 9720

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