Pedal for Scotland
WMP were chosen to deliver Pedal for Scotland. We needed new routes and a substantially enhanced overall experience to keep riders returning to the event. A major objective was to grow the corporate element of the event.
We designed and delivered 3 challenges to cater for all riders levels, over 3 days:
Created the Gold Team Challenge that encouraged corporates to get involved in teams
Classic Challenge: 45 miles, fully closed roads from Glasgow to Edinburgh
Big Belter: 110 miles from Glasgow to Edinburgh
Wee Jaunts: 3x shorter, family friendly, closed road rides in Edinburgh, Glasgow and Aberdeen.