Pedal for Scotland

Challenge

WMP were chosen to deliver Pedal for Scotland. We needed new routes and a substantially enhanced overall experience to keep riders returning to the event. A major objective was to grow the corporate element of the event.

Solution

We designed and delivered 3 challenges to cater for all riders levels, over 3 days:
Created the Gold Team Challenge that encouraged corporates to get involved in teams
Classic Challenge: 45 miles, fully closed roads from Glasgow to Edinburgh
Big Belter: 110 miles from Glasgow to Edinburgh
Wee Jaunts: 3x shorter, family friendly, closed road rides in Edinburgh, Glasgow and Aberdeen.

Results

  • 10,000 cyclists took part
  • 99% said this was the best version yet
  • 46% new to the event
  • 22 Corporate teams including RBS, AG Barr & STV