RNLI

They engaged WMP to design a major mass participation event in the capital aimed at urban families.

We chose Battersea Park, London, to host the inaugural ’Splashfest’ – a water based family challenge day. Part aqua experience, part festival, Splashfest encouraged children and adults to enjoy a range of water challenges, all while promoting the incredible work of the RNLI. We designed the website, registration, onsite activation and created and delivered the entire event.

Results

  • Over 5,000 participants in first year
  • New memberships signed up
  • New sign ups to newsletter
  • Increased appreciation of RNLI