Veolia Water Technologies UK business unit tasked us with transforming their ageing product web presence into a highly targeted lead generation tool.

Our greatest challenge was to find a way of connecting suitable products to the specific needs of their diverse array of applications.

We created an intelligent filtering system that promoted specific content types depending on the user selection. In doing this we were able to simplify the user journey and guide potential customers to appropriate content. The site has decreased bounce rates and generated more leads.