3M.
Giving 3M's material innovation a worthy stage.
WMP worked with 3M over many years, across campaigns, exhibitions and film. For 100% Design, we teamed up with Todd Bracher Studio in New York to create a premium showcase of 3M's latest architectural innovations, from experimental lighting to shimmering glass finishes.
Solutions
Sectors
Expertise
Background.
Showcasing new materials to a design-literate audience.
3M has spent decades turning laboratory science into architectural products, from adhesive films to advanced lighting technology.
For 100% Design and Architectural Markets, 3M needed to present a preview of its newest architectural innovations to an audience of architects and designers who see hundreds of products a year. The line-up included lighting innovations designed by Todd Bracher, shimmering colour-shifting Dichroic Glass Finishes, Di-Noc architectural finishes and Fasara glass finishes, each needing a setting considered enough to match the materials themselves.
The Solution.
A minimal stage built to let 3M's materials do the talking.
Partnering with Todd Bracher Studio to lead with the products.
We collaborated with Todd Bracher Studio in New York to design a premium showcase built around the materials themselves, featuring a preview of Bracher's own sophisticated lighting innovations for 3M alongside 3M's glass finishes.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
Letting clean 4K lighting do the heavy lifting.
The exhibition stand was minimal and immaculately crafted, with clean 4K lighting inside a series of cubes that gave each material room to be seen properly against a quiet backdrop.
The impact.
One exhibition in a long-running creative partnership with 3M.
The 100% Design showcase was one part of a broader relationship with 3M spanning campaigns, exhibitions and film over many years, giving 3M a consistent creative partner for bringing its material science to life for diverse audiences.
