Alexander Dennis

As Western Europe’s fastest growing bus manufacturer, ADL puts high priority on their presence at shows such as Euro Bus Expo, where WMP Creative designed and built a stand showcasing vehicles and activations from their industry-leading range.

The vehicle exhibits were fundamental to the stand layout, yet we were also keen to bring life and movement to the design. A central café area with low lighting and wood effect flooring unified the large space, while real trees and planting across the stand brought in interest and life, also echoing the company’s excellent green credentials.

Ample meeting spaces, along with a working kitchen and office were key requirements, together with bespoke screen kiosks. Our in-house designers worked with our build team to ensure that there was fresh, clear branding across the stand.

Logistics involved bringing the vehicles, chassis, and 3d immersive theatre to site, designing and building complex electrics and rigs to ensure optimal lighting for all exhibits, plus providing a seamless experience for the company’s on-stand press event.