Alexander Dennis

Next Generation Launch

Alexander Dennis are the world’s largest manufacturer of double-deck and lightweight buses. They are also leading the transition to zero-emission mobility. They came to WMP Creative to produce the launch of their next-generation electric buses.

Using Farnborough International Exhibition Centre, alongside Alexander Dennis’s AV supplier, we created two distinctly different spaces for Alexander Dennis to engage with their customers. The first: a light, airy, green space for people to network, break for coffee and explore a full size classic structure and a 1901 Dennis motorcycle.

An immersive tunnel led customers into the main hall for presentations and the grand reveal of the two new buses. A widescreen launch film built excitement, culminating in a 3,2,1 countdown before the stars of the show were revealed – the Enviro100EV small bus and Enviro400EV double decker.

Post reveal, customers explored the two buses, as well as three additional partner stands, a 1925 Dennis Dart bus, and a double decker Enviro500.

Customers returned in the evening for a celebratory Gala Dinner with entertainment from comedian Russell Kane and a Black Light Dance Show.

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