Alexander Dennis.
Helping Alexander Dennis reach new heights at the NEC.
WMP managed the Alexander Dennis stand at Euro Bus Expo 2024, delivering the show's first-ever double-decker stand. Building on a long-standing relationship with Europe's fastest growing bus builder, our support spanned every aspect of their exhibition presence from start to finish, including design, technical drawings, build and onsite support.
Solutions
Sectors
Expertise
Background.
A milestone stand, to match a milestone bus.
Alexander Dennis wanted to showcase the Enviro400EV and Enviro100EV with a stand that matched their ambition.
Alexander Dennis reached new heights at Euro Bus Expo with the show's first-ever double-decker stand. We collaborated closely with Alexander Dennis to showcase their Enviro400EV and Enviro100EV 'big small bus' at the show.
The Solution.
A structure built from six bespoke modular units.
Engineering a stand big enough for two buses.
The 27m x 20m space was constructed using six bespoke modular units, creatively designed and securely deployed to form a cohesive structure. The design accommodated two zero-emission buses and was completed with a detailed scale diorama.
WMP managed the entire project from concept and creative development through to technical design, full production and onsite delivery. We also oversaw the live event experience, providing event staff to manage the stand, coordinating entertainment for the VIP drinks reception, and offering full event support to Alexander Dennis throughout the show.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
Giving every visitor a reason to stop.
Each area featured custom materials, including a bespoke immersive launch room, a VIP balcony and meeting space, and multiple interactive touch-points.
The impact.
A landmark presence that raised the bar at Euro Bus Expo.
The stand gave Alexander Dennis its most ambitious Euro Bus Expo presence yet: the show's first-ever double-decker stand, showcasing two zero-emission buses and giving VIPs, media and customers an immersive space to experience the Enviro400EV and Enviro100EV up close.
