Alexander Dennis.
Bringing Alexander Dennis's green credentials to life at Euro Bus Expo.
As Western Europe's fastest-growing bus and coach builder, Alexander Dennis puts a high priority on its presence at shows like Euro Bus Expo. WMP designed and built their exhibition stand at the NEC Birmingham showcasing vehicles and activations from ADL's industry-leading range, echoing the company's excellent green credentials throughout.
Solutions
Sectors
Expertise
Background.
An exhibition stand that had to work as hard as the vehicles on it.
As Western Europe's fastest-growing bus manufacturer, ADL puts a high priority on its presence at shows like Euro Bus Expo.
Alexander Dennis (ADL) is Western Europe's fastest-growing bus and coach builder, encompassing the Alexander, Dennis and Plaxton marques, and a market leader in electric and alternative-drivetrain buses. The vehicle exhibits were fundamental to the stand layout, but WMP was also keen to bring life and movement to the design, echoing ADL's green credentials throughout.
The Solution.
An exhibition stand designed around real trees, real meetings and real logistics.
Unifying the space with a central café and living planting.
A central café area with low lighting and wood-effect flooring unified the large space, while real trees and planting across the stand brought in interest and life, echoing the company's excellent green credentials. Ample meeting spaces, a working kitchen and office were key requirements too, alongside bespoke screen kiosks, with our in-house designers working with our build team to keep branding fresh and clear across the stand.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
Managing the logistics behind every vehicle and every light.
Logistics involved bringing the vehicles, chassis and a 3D immersive theatre to site, designing and building complex electrics and rigs to ensure optimal lighting for every exhibit, and providing a seamless experience for the company's on-stand press event.
The impact.
A stand built to match ADL's position as an industry leader.
The finished exhibition stand gave Alexander Dennis a presence at Euro Bus Expo that matched its position as Western Europe's fastest-growing bus and coach builder, bringing its vehicles, green credentials and brand together in one space for visitors, press and customers alike.
