Alturix.
Building a brand for pharma's very own Robin Hood.
With a fresh approach to pharmaceuticals, ALTURiX needed fresh branding: bold, courageous, and unafraid to push boundaries. We built a full identity from the ground up, brand strategy, logo, packaging, marketing materials and website, then extended it into a distinctive suite of identities for six individual products.
Sector
Expertise
Solution
Background.
A brand caught between two opposing archetypes.
ALTURiX combines two typically polar archetypes: the caregiver, usually reserved for healthcare, and the rebel.
With a fresh approach to pharmaceuticals, ALTURiX wanted to stand out from the crowd, be bold and show courage with an identity that pushed the boundaries. We started work on their brand strategy by assessing their brand archetype, and found they combined two typically polar opposites: the caregiver, usually reserved for the healthcare industry, and the rebel. In ALTURiX's case, they were clearly rebelling for good, bringing high-quality pharmaceuticals to the NHS at fair, appropriate prices. The Robin Hood of pharma.
The Solution.
An identity built to work everywhere ALTURiX shows up.
Bringing two brand archetypes together in one logo mark.
We developed a visual identity that brought the two brand archetypes together, creating a logo mark that also reflected the effervescence of their tablets. With a logo, colour palette and typography in place, we rolled this identity out across all print and digital materials, including a new website, office branding, exhibitions and marketing materials.
Rolling the identity out from the website to the office.
The new identity was extended across every touchpoint: a new website, office branding, exhibition presence and marketing materials, giving ALTURiX one consistent look and voice from first impression to daily operations.
Building a suite of distinctive identities for six individual products.
Building on the success of the ALTURiX rebrand, we collaborated with them to create distinctive brand identities and marketing materials for their innovative pharmaceutical products. Using ALTURiX's secondary colour palette, we developed a vibrant, engaging brand identity for each of their six products, ensuring they resonated with healthcare professionals and patients alike. Once the identities were finalised, we rolled these out across multiple marketing materials, including eye-catching pull-up banners for exhibitions, case study brochures, informative leavepieces and presentation templates.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
Packing brand consistency into products with barely any space.
Product packaging was also a key element of each of these brand projects, and we worked with ALTURiX to create practical, visually appealing packaging that stands out from the crowd while adhering to strict guidelines. With many of the products quite small, the packaging needed to feature clear product details within a minimal amount of space, while still ensuring brand consistency through the logo, colour palette and bold typography.
The impact.
A brand that's stayed consistent across every touchpoint since.
The branding, packaging and marketing materials have enhanced ALTURiX's visibility and market presence, helping the business communicate its products' benefits clearly to both healthcare professionals and patients.
