The Avid “Tales from the cutting room” campaign needed an online platform for product advocates to relay their editing experiences, and broadcast the value that Avid’s software brought to their work.

We set out to design an innovative and engaging website that invited users to explore the work of their contemporaries and view the interviews.

Combining the vivid colour scheme for Avid with subtle but eye catching movement on the site, we have created a platform which allows easy access to multiple layers of content, and aims to retain interest for long periods.