Avid.
Building a home for the stories behind Avid's software.
Avid are the pioneers of video editing technology, the tools behind decades of Emmy and Oscar winning film and TV editing. For the 'Tales from the Cutting Room' campaign, we designed and built a responsive website where Avid's product advocates could share their editing experiences and the value Avid's software brought to their work.
Sectors
Expertise
Background.
Giving real editors a platform to advocate for the software they use.
Avid has been shaping video editing since 1987, when its Media Composer began replacing tools like the Moviola and Steenbeck on cutting room floors worldwide.
The 'Tales from the Cutting Room' campaign needed an online platform where product advocates could relay their editing experiences and broadcast the value Avid's software brought to their work, engaging visitors long enough to explore several editors' stories in one visit.
The Solution.
A responsive platform designed to hold attention.
Designing a site people would actually want to explore.
We set out to design an innovative and engaging website that invited users to explore the work of their contemporaries and view the interviews at their own pace.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
Using colour and motion to keep people scrolling.
Combining Avid's vivid colour scheme with subtle but eye-catching movement, we created a platform that gave easy access to multiple layers of content and aimed to retain interest for long periods, whether on desktop or mobile.
The impact.
A responsive home for Avid's editing community, built to work as well on mobile as on desktop.
The finished site gave Avid, a genuine pioneer of the video editing tools used on Oscar and Emmy winning film and television, a platform built specifically to hold visitors' attention across devices.
