BenQ Roadshow
Client
BenQ
Project
Campaign concept
Graphic design
Illustration
Exhibition graphics
Animation
Bringing educational technology solutions directly to the doors of schools across the UK.
Instead of taking their products to an exhibition, WMP Creative helped BenQ bring their products directly to their customers with a roadshow aimed at driving collaboration forwards.
We developed an eye-catching campaign using a continuous line illustration. This flexible design solution enabled us to illustrate key factors of BenQ’s educational technology solutions – on the road.
This was applied to a variety of campaign assets including vehicle graphics, social media promotions, animations and web.
The resulting campaign was extended to a 2nd year after the surpassing targets the first year.
