BenQ Roadshow

Instead of taking their products to an exhibition, WMP Creative helped BenQ bring their products directly to their customers with a roadshow aimed at driving collaboration forwards.

We developed an eye-catching campaign using a continuous line illustration. This flexible design solution enabled us to illustrate key factors of BenQ’s educational technology solutions – on the road.

This was applied to a variety of campaign assets including vehicle graphics, social media promotions, animations and web.

The resulting campaign was extended to a 2nd year after the surpassing targets the first year.