Bolin Webb.
Reimagining the washbag for the modern male.
Following the success of the Bolin Webb Razor Case, WMP's product design team identified silicone moulding as a way to differentiate a new washbag and deliver features that stand out from a category still built on stitched leather and fabric.
Sectors
Expertise
Solutions
Background.
A washbag category stuck with the same old materials.
Washbags have always been made using traditional materials and manufacturing techniques, which can be absorbent and hard to clean.
Leathers and fabrics have constrained washbag design to basic forms, achievable through stitching flat sheets together. Although these materials can be made waterproof, they can also be absorbent and hard to clean. Following the success of the Razor travel case accessory, we identified silicone moulding as a way to differentiate the washbag and deliver innovative features that stand out from the crowd.
The Solution.
A design A washbag built from a completely different material.
Choosing silicone for a beautifully tactile, truly hygienic bag.
The contemporary structured exterior is crafted from silicone and keeps toiletries safe and secure. Silicone has a beautifully tactile feel and is extremely robust: it doesn't absorb water and can be wiped clean, making it a genuinely hygienic material for the washroom environment.
Speaking Bolin Webb's automotive-inspired design language.
The bag naturally adopted the automotive-inspired crisp lines and flowing curves found across the Bolin Webb design language. The large bottom face gave an opportunity to explore a beautiful, organic texture pattern, eye-catching and morphing seamlessly into the bag's smooth, rounded sides, enhancing its tactility with a premium, playful feel. The nautically inspired grab cord offers a home for the signature Bolin Webb red accent colour, giving the bag an adventurous, active aesthetic.
Building in flexible organisation for every grooming routine.
The wash bag opens out fully so all its contents are visible and easily accessible, no more digging around to find what you need. Since no two wash bags are used the same way, we gave users the flexibility to treat it as a single large 1.8-litre cavity, or use a divider pocket to separate items like a toothbrush, toothpaste or electric shaver into a second cavity. The divider itself combines a pocket on one side and a zip pocket on the other, ideal for separating a toothbrush from smaller items like medication or contact lenses, and can be removed entirely for short overnight trips or cleaning. The construction avoids seams and sharp edges where dirt would usually collect, and waterproof zippers protect against spills.
Using parametric design to perfect one dynamic texture.
The final washbag design is the result of an extremely rigorous design process, exploring many conceptual directions and prototyping many iterations of the bag. The dynamic texture on the underside of the bag drew particular focus: rather than traditional CAD modelling, we used parametric design, where features are generated through an algorithmic process linking design intent to design response, letting us rapidly iterate each texture definition to find the optimum result.
Ready to make brave ideas real?
The impact.
A washbag that carries the Bolin Webb design language into a new category.
The Bolin Webb washbag brings the same rigour, materials thinking and design language behind the brand's award-winning razors into a new product category, giving Bolin Webb a genuinely differentiated washbag built for modern grooming routines.
