Casella – Vortex 3
Insight – Qualitative interviews and observational research
User journey mapping
Ideation and sketch development
Iterative design development
Production of working prototypes
Design for manufacture
Casella has provided smart and easy to use solutions for monitoring noise dust and vibration since 1799. They approached WMP Creative to design a category-defining product, opening up a whole new market for the brand.
We conducted an on-site visit with users to understand the process and identify the main pain points of existing pumps. We found major pain points related to charging transport forgetting equipment decontamination and carrying the units to location on site.
We used our research as a basis to develop several sketch concepts, which were narrowed down to two routes. Both options were modelled in 3D to output semi-functional 3D prints and CGI imagery. Once the design had been selected we went through several rounds of prototyping and user feedback iterations to refine the final design.
Highly functional product design
The unique patent pending design is compact self-contained and makes it easy to carry multiple units to a site. The product uses internal gaskets and a one way exhaust valve to ensure that it meats IP65 standard meaning that it can be washed after use for quick and easy decontamination.
Designed to perform in a tough environment
The unit features a thick moulded casing made from a high flow ABS. Care was taken to ensure that any delicate areas were recessed so that they could not easily be damaged. The handle also provides protection to components such as the mast and interaction zone if the unit is dropped.
Improving user experience