Charlotte Tilbury.
Delivering Charlotte Tilbury's largest-ever event in Germany.
WMP Creative partnered with Charlotte Tilbury to deliver The Charlotte Tilbury Beauty Show in Berlin, a landmark event and showcase of beauty, creativity and flawless execution, managing every aspect from concept to execution.
Expertise
Solutions
Sector
Background.
A landmark event, built to put Charlotte Tilbury on the map in Germany.
Charlotte Tilbury wanted to create a showcase of beauty, creativity, and flawless execution to solidify their presence in Germany.
Charlotte Tilbury aimed to create a stunning and immersive experience to engage their audience, build brand awareness, and solidify their position in the German market. The event needed to captivate over 230 VIPs, press members and influencers, while generating significant social media buzz and tangible results.
The Solution.
An end-to-end production, from concept to curtain call.
Creating a flawless experience.
From concept to execution, we seamlessly managed every moving part of the event. Our remit covered everything from creative direction and design, to venue scouting, booking, and full site management.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
Bringing the production to life on the night.
Our expertise extended to build and AV production, talent and entertainment coordination, F&B service, and meticulous stage management with live production oversight.
The impact.
Exceptional reach for a landmark night.
The Charlotte Tilbury Beauty Show delivered a 136M total reach, 550+ pieces of social content, 750K+ engagements, 4M+ video views and an estimated 45M impressions, a testament to the power of collaboration, creative vision and meticulous event planning.
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