Daiichi Sankyo

The Daiichi Sankyo UK team is distributed across a wide geographical area. A strong internal communications identity and ongoing programme was needed to unify and motivate the workforce, in a challenging and fast paced sector.

Our ongoing work with DSUK combines our creative services, to create and deliver an empowering internal communications concept.

Entitled ‘YOU’, the concept makes DSUK’s employees the central focus of the organisation. We took a 360 degree approach to the initial roll out, and we now ensure that YOU remains at the heart of all events and activities.

Branding – WMP Design

Our Design team developed the ‘YOU’ logo and brand kit, which was then applied to office branding, printed literature and digital assets, plus elements for the events that followed – including banners, clothing and merchandise. The fresh colours are synergetic with the Daiichi Sankyo brand, and pull in bright tones from the company’s products.

Staff Website – WMP Digital

To ensure communications were consistently delivered, a staff website was developed, reflecting the fresh new direction and energy that the business needed. This is now the central hub from which information can be found and shared with everyone in the organisation.

Active YOU – WMP Sports Events

DSUK recognise the importance of supporting their people to become more aware of their health, so we launched Active YOU – an extension to the ‘YOU’ brand – which promotes fitness amongst the team. Since then, we have organised cycle meetings, walking events and remote participation active campaigns for their 120+ employees.

Off Site Events – WMP Live Events

WMP regularly conjours inspiring venues, theming and production for DSUK customer panels, staff workshops, parties, evening networking and team activities – all of which have an element of ‘YOU’. We have also worked closely with DSUK to launch a new rewards and recognition scheme in line with business objectives and the ‘YOU’ creative messaging.

Most recently, we produced and delivered an empowering multi-site conference for the entire DSUK staff, spanning three days of plenary sessions, workshops and team building, plus evening entertainment. We captured the conference on multiple time-lapse cameras, along with filming, sound recording and photography.

Podcasts – WMP Marketing

Working in partnership with DS key internal influencers, we script and record a monthly podcast, which is hosted on the DS website and shared with the entire team. This is a fantastic way to bring useful and up to date information to staff across the company.