WMP responsible for
Social media content
The task was to present core features and benefits, using a narrative that shows how Doro products can be an integral part of an active lifestyle – representing a life well lived.
We chose a range of settings that were both aspirational and realistic for an older demographic. Our casting also reflected Doro’s target market.
To make the most of the shoot, we produced stills photography as well as video content that would work on social media, exhibitions and other marketing platforms in Nordic and other European markets. The films were translated into 8 languages and edited to multiple durations to suit a variety of markets and media.