Doro.
Social content celebrating lives well lived.
WMP Creative produced a series of short films and social content promoting the Doro Watch, presenting its features and benefits through a narrative that shows how Doro products fit into an active, connected life for older users across Nordic and European markets.
Sectors
Expertise
Solutions
Background.
A tech brand for seniors wanting to live independent and connected lives.
Doro is Europe's market leader in mobile technology for seniors, and needed content that reflected that with confidence rather than caution.
The Doro Watch was designed to give older users and their families peace of mind, with features like a dedicated response button and simple health tracking built around ease of use. Our task was to present these features and benefits through a narrative showing how the Doro Watch can be an integral part of an active lifestyle, representing a life well lived, rather than leaning on the more cautious, clinical tone senior tech often falls back on.
The Solution.
A story told through people who actually look like Doro's customers.
Casting and settings that felt aspirational, not staged.
We chose a range of settings that were both aspirational and realistic for an older demographic, and cast talent that genuinely reflected Doro's target market, so the film felt like real life rather than a stock-photo version of it.
One shoot, built to work across markets, formats and languages.
To make the most of the shoot, we produced stills photography alongside video content built for social media, exhibitions and other marketing platforms. The films were translated into 8 languages and edited to multiple durations, so the same story could flex across Nordic and other European markets and media.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
The impact.
A flexible content library, ready to work across Europe.
The result was a single shoot that delivered a full library of stills and video content, translated into 8 languages and cut to multiple lengths, giving Doro a consistent, market-ready story for the Doro Watch across social, exhibition and marketing channels in Nordic and other European markets.
