Eclosix.
Creating a scalable brand for healthcare and wellness innovation.
Eclosix approached WMP Creative to develop a new brand from the ground up. Inspired by the French word 'éclos' (to hatch or bloom), WMP created a distinctive identity, brought to life through a modernised brand and a new website, designed to feel credible within the healthcare and pharmaceutical space while standing apart from traditional industry identities.
Sector
Expertise
Background.
A healthcare brand that needed to build immediate credibility from a blank slate.
As a newly established business, Eclosix needed a brand foundation that could scale as fast as its ambitions.
Eclosix approached WMP Creative to develop a new brand from the ground up. Inspired by the French word 'éclos' (to hatch or bloom), the business needed a distinctive identity that could support a growing portfolio of healthcare and consumer wellness products. As a newly established business, Eclosix needed a brand foundation that would establish immediate credibility while remaining flexible enough to evolve alongside its growing portfolio, feeling modern and innovative while retaining the clarity and trust required within the medical and pharmaceutical space.
The Solution.
Building a brand system rooted in movement, vitality and trust.
WMP developed a full brand identity and digital experience for Eclosix, from naming strategy through to a bespoke WordPress website.
Our process began with a discovery phase exploring the meaning behind the Eclosix name and the wider ambitions of the business. Themes of rebirth, rejuvenation and transformation quickly emerged as central to the brand narrative, but it was equally important to avoid the overly clinical visual language often associated with the sector. Through a series of creative explorations, we tested different ways of expressing these ideas visually and strategically, refining a direction centred around movement, vitality and continuous progression. This concept became the foundation for a scalable brand system designed to grow with the business.
Expressing renewal and motion through a distinctive visual language.
The chosen identity was brought to life through flowing wave forms, symbolising energy, renewal and forward motion. This evolved into a distinctive visual language including a bespoke logo, a vibrant yet controlled colour palette and a flexible set of secondary graphic elements. Comprehensive brand guidelines were developed to ensure consistency across all touchpoints, alongside a suite of assets spanning print, packaging concepts and digital communications.
Designing a scalable digital experience in Figma.
A key part of the project was translating the new identity into a digital experience that would act as the primary touchpoint for the Eclosix brand. WMP designed the full website structure and interface in Figma, focusing on a clear, scalable framework that could evolve alongside the business as new products and content areas are introduced. The information architecture was carefully structured to balance brand storytelling with usability, allowing users to easily understand the company's purpose, explore its offering and navigate between key areas of the site, through a clean, editorial-style interface that combined scientific credibility with a modern, engaging visual approach.
Bringing the brand to life through motion, and building it in WordPress.
To bring the brand to life, we incorporated subtle motion principles throughout the experience, adding depth and energy to the interface while reinforcing the core themes of movement, renewal and innovation. Once the design direction was finalised, we built the website in WordPress, giving Eclosix a flexible and user-friendly content management system that lets the team update and expand the site in-house, supporting future product launches, editorial content and ongoing brand growth without the need for additional development work.
The impact.
A brand built to scale.
The rebrand gave XP Power a consistent, flexible identity ready to support their ambitions as a first-choice power solutions provider, rolled out across their websites, office branding and marketing materials to give the business a single, confident brand wherever it shows up.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
