Ministry of Tourism Ecuador.
Building a home away from home for Ecuadorian fans, in four weeks.
With the clock ticking to FIFA World Cup Qatar 2022, WMP was appointed to design and deliver a vibrant tourism pavilion for Ecuador Tourism in Katara Cultural Village, Doha, for the duration of the tournament.
Expertise
Solutions
Sector
Background.
The world's attention landed on Ecuador overnight.
The international spotlight was on Ecuador as soon as the news broke that their national team would face Qatar in the opening match.
The Ecuador Tourism Board came to us just four weeks before the opening match. Our job was to create a home away from home for Ecuadorian fans in Qatar: a space for them to gather and celebrate their team's successes, and a showcase for Ecuador as a destination in front of a global audience.
The Solution.
A pavilion that told the story of a country in one space.
Telling the story of the 4 Worlds of Ecuador.
Situated in the heart of Katara Cultural Village, the experiential stand we created was a celebration of Ecuador as a tourist destination, showcasing everything the country has to offer, from the Andes, through the Amazon and the Pacific Coast, to the Galapagos Islands. Using bold graphics and bite-sized information, we told the story of the 4 Worlds of Ecuador in a visually spectacular fashion.
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Turning the pavilion into a nightly celebration.
A varied programme of Ecuadorian music and entertainment transformed the space into a buzzing night spot, giving fans a reason to return night after night for the duration of the tournament.
The impact.
A four-week build that became one of Katara's buzzing night spots.
Delivered in just four weeks from brief to opening, the pavilion attracted hundreds of international fans, giving Ecuadorian supporters a home away from home in Qatar and putting Ecuador's tourism story in front of a genuinely global audience.
