Supreme Committee for Delivery and Legacy
The official poster was unveiled at Hamad International Airport in Doha. Our task was to produce the grand reveal, using a kabuki drop to unveil a 10m print to a VIP audience. We also created a multi-sensory experience about the inspiration behind the poster to greet international visitors and remain at the airport until the conclusion of FIFA World Cup Qatar 2022.
Having successfully delivered the Doha event, WMP were asked to bring the poster to London.
We worked with the Supreme Committee for Delivery and Legacy, artist Bouthayna Al Muftah, David Beckham, and the Design Museum to create and deliver an event that celebrated the design of the poster and stadia.
As part of this event we created a film to give visitors an understanding of the inspiration behind the poster design.
Taking reference from the style of high-end art gallery spaces we used large scale photography and featured a multiscreen film that we shot in Qatar and cut to a narration from the artist who designed the poster, Bouthayna Al Muftah, explaining the inspirations that lead he to her final design.
A specially commissioned soundscape, created in the UK and using performances that we commissioned from artists in Qatar brought a contemplative mood to the piece, chiming well with Qatari musical traditions.