Thakeham.

Bringing a giant storybook garden to life for Thakeham's family audience.

WMP designed, built and managed The Wild Adventure, a family-friendly experiential activation for Thakeham at Goodwood Festival of Speed, bringing nature to life on a giant scale to spotlight Thakeham's commitment to sustainable land development.

Expertise

Brand Events

Solutions

Brand Activations

Sector

Real Estate

Background.

A family area with a bigger story to tell.

Thakeham wanted their long-running Goodwood family area to speak to something bigger: their commitment to thriving, sustainable communities.

Thakeham have hosted the family area at Goodwood Festival of Speed for the last few years. In 2024, the UK land developers wanted to create an experiential activation that would speak to their commitment to creating thriving communities and sustainable developments. Thakeham commissioned WMP to create an activation that would captivate a family audience, appealing to both young children and their parents. Our concept, 'The Wild Adventure', was an interactive space that brought nature to life on a giant scale, highlighting Thakeham's commitment to sustainable land development.

The Solution.

A world where children shrink and the garden grows.

Telling a story through scale, from Granddad's shed to a giant garden.

The Wild Adventure took guests on a journey through 'Granddad's shed', where they entered a storybook world featuring giant flora and talking animals. The interactive area played with scale, weaving a story where children were shrunk down and the garden oversized. Guests were invited to explore the space with magnifying glasses in hand and interact with the oversized animals, completing tasks like den building while learning interesting facts about Thakeham and their commitment to sustainability along the way.

Let's work together

Let's partner to create brand, product, and experience solutions that move people and markets.

Get in touch

Delivering it as a full-service partner, start to finish.

WMP worked closely with Thakeham to brainstorm and develop concepts tailored specifically for the Family Area, crafting detailed designs and blueprints that balanced aesthetics with functionality. The site was transformed with a scenic installation, an advanced AV setup that enhanced the atmosphere, and interactive elements that encouraged participation. As a full-service partner, WMP was responsible for the comprehensive design, build and management of the event experience, covering the conceptualisation, planning and execution of every technical and structural element.

The impact.

A family area that raised the bar on previous years.

The enhanced Thakeham Family Area attracted a diverse audience and significantly boosted engagement compared to previous years, reinforcing Thakeham's reputation as a leader in community engagement while spotlighting their sustainable practices.