Gozney.
Designing the world's most portable pizza oven.
WMP partnered with Gozney to design Tread, the world's most portable pizza oven: hyper-portable, ultra-rugged and built to bring professional-grade outdoor cooking anywhere, going on to win a prestigious iF Design Award.
Sectors
Expertise
Background.
A British brand ready to challenge its own definition of portable.
Founded by Tom Gozney, this British company has earned the trust of top chefs and restaurants worldwide for its unwavering commitment to quality and innovative design.
Recognising an opportunity to redefine outdoor cooking, Tom Gozney approached WMP to help challenge norms, innovate further and help bring his vision to life.
Together, we set out to rethink portability, ergonomics, and every user touchpoint for its next oven. We dissected the details of the cooking journey and conducted in-depth interviews with passionate users and Gozney stakeholders from the UK to the US. Our findings mapped out every step—from setup to savouring your delicious creation.
The Solution.
Every gram and every touchpoint, reconsidered.
Cutting weight and heat-up time without cutting corners.
The user journey highlighted insights and pain points, providing us with a clear foundation for ideation, and we collaborated intensively with Tom and the Gozney team to refine the concept's aesthetics and functionality, with the design evolving through tablet sketching, CAD refinement and full-scale foam models.
Portability and performance.
The insulation and stone thickness of the oven were optimised for portability, reducing the weight of the unit and minimising the heat-up and cool-down times. The oven features large ergonomic, heat-isolated handles on the top of the unit, maximising manoeuvrability, even when hot. Thoughtful features like the gas hose tidy and rugged quadpod stand ensure the user is equipped for adventures in any terrain.
Revolutionary lateral gas burner.
Our research showed the need to balance ease of use with the theatre of cooking with live fire. Treads slimline gas burner recreates a traditional wood fired rolling flame, providing authentic precision. The burner has been located on the side of the oven to improve cooking visibility.
Total control.
The oven’s interface has been thoughtfully redesigned, with the burner control and thermometer vertically aligned on the side for easy access. Users no longer need to reach around the back to adjust the burner and can easily monitor the temperature to achieve that perfect Neapolitan crust.
Rugged design with an adventurous aesthetic.
The design of the oven was carefully crafted, paying homage to the Gozney DNA of the Dome, whilst refining the aesthetic with rugged details. An automotive-inspired exhaust vent has been situated on the bonnet of the oven, to prevent unwanted soot build-up. Unlike other Gozney ovens, which feature a dock, the Tread’s tapered base conveys visual portability and reduces weight, providing seamless integration with the quadpod stand.
Accessories.
Building a modular accessory system around real pain points.
Tread’s robust modular accessory system is specifically designed to give you the tools to personalise your live fire cooking experience wherever you go.
Every accessory was meticulously designed to enhance the cooking experience and minimise pain points for the user. The two-stage quad pod enables the user to set up the oven to the perfect operational height, whether used on a tabletop or on the ground. Each leg features a dual action trigger preventing accidental actuation, and the top of the tripod has an integrated level and a grab handle for ease of use. The swivelling mount enables users to face the oven mouth away from the wind, keeping the oven hot.
The automotive-inspired roof rack not only enhances the ‘off-road’ aesthetic, but also offers a functional platform that serves as a stable chopping board for the user to prepare and serve pizza or keep ingredients warm and ready. The chopping board can be removed to use separately, transforming the platform into a surface suitable for hot cast iron skillets.
The impact.
An exciting frontier in outdoor cooking.
Our design for Tread went on to win a prestigious iF Design Award for design excellence, recognising a genuinely new approach to portable, professional-grade outdoor cooking.
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iF Design Award 2025 Design excellence
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