Research – User Journey Analysis
Design for Manufacture
Following the resounding success of the award winning Ion8 One Touch water bottle, WMP were excited to continue their collaboration on the all-new Ion8 Hotshot travel mug.
The goal was to create a best-in-class travel mug and retain the new ion8 family aesthetic in order to craft the ultimate hot drinking experience on-the-go.
The Hotshot design builds on several distinctive features developed for the water bottle. This includes Ion8’s patented full-flip lid. The lid seamlessly envelops the drinking surface, forming a foolproof, leak-free seal that ensures cleanliness and hygiene.
The lid is actuated by an ergonomic button on the front of the product, allowing for one handed operation and full retraction without obstructing the user’s view. The button can be slid upwards to lock the lid to prevent accidental opening and a secondary safety latch has been added to provide total peace of mind when stored in a bag.
The lid also incorporates a 360° carry handle, which can fold away to provide protection from damage and a seamless aesthetic when not in use.
Through our extensive research, we’ve come to understand that the perfect drinking experience encompasses more than just taste. Our innovative drinking surface features a central opening, encircled by a wide, curved rim reminiscent of a classic mug. The design facilitates the smooth and uninterrupted flow of your beverage into the drinking chamber, where you can fully savor the aroma with every sip.
The drinking chamber is also subtly tapered towards the opening allowing excess liquid to drain away prior to sealing the lid, preventing any unwanted drips and spills. Every detail of the lid has been carefully sculpted, resulting in geometry that is easy to clean after use.
The vacuum insulated bottle features tactile rubber touchpoints with a modern dynamic texture, providing a secure and comfortable grip —a design hallmark shared throughout the ion8 product range.
The bottle has been designed to fit snugly in all cup holders and the slip-resistant rubber base is satisfyingly silent when placed down on a table.
2.5 billion coffee cups are used and thrown away each year in the UK – enough to stretch around the world roughly five and a half times – but less than 1 in 400 – just 0.25% – are recycled. Around 500,000 cups are littered every day.
The Hotshot design provides a reusable, 100% carbon neutral alternative. The plastic parts are BPA free and include recycling marks so that all the materials can be easily identified for recycling.
The stainless steel bottle is extremely durable and lasts for years. The lid has been designed with robust features to survive drops and maximise longevity.
The bottle is also food safe, odour resistant and finished with scratch resistant solvent free powder paints.