It Won't Cost the Earth.
Giving an eco-friendly marketplace a brand worth trusting from day one.
It Won't Cost The Earth is a one-stop-shop online marketplace bringing together sellers with excellent eco-credentials, helping shoppers make simple, more environmentally considerate swaps. As a start-up, it needed a beautifully crafted identity to communicate its ethos from the outset: bright, fresh, modern, illustrative and organic.
Expertise
Background.
A startup that needed its ethos communicated from day one.
It Won't Cost The Earth is a one-stop-shop where consumers can find products that help them be more environmentally considerate.
From gifting to cleaning, the online marketplace aims to bring sellers with excellent eco-credentials together, helping shoppers make simple swaps, conveniently. This start-up business wanted a beautifully crafted identity to help communicate its ethos from the outset: bright, fresh, modern, illustrative and organic.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
The Solution.
A flexible identity built to work for sellers and shoppers alike.
Designing a logo flexible enough to sit alongside sellers' own brands.
We wanted to design a brand identity that would be professional yet approachable, and that would appeal to a wide range of stakeholders: relevant to potential business partners ('sellers') and consumers alike, and able to work alongside sellers' own brand identities without being overbearing. We created a logo using a typographic approach, combining fonts to overcome the challenge of the business's very long name. All caps were used for clarity, and a brush stroke represents the 'Earth' in a fluid, organic form. We carefully selected a colour palette of natural, earthy tones, reflective of the products and the brand's ethos.
Building brand guidelines that keep sellers consistent too.
Once the logo mark, colour palette and typefaces were finalised, we completed the identity with a set of secondary branding elements, including bespoke illustrations to depict the product ranges. We created a simple brand guidelines document to ensure consistency and credibility, allowing the start-up to work with its new identity across its website, social media and other outputs, while also making sure its sellers could use the It Won't Cost The Earth brand correctly within their own communications.
Office branding
Brand guidelines
The impact.
A considered brand, ready to scale as more sellers join.
The identity gave It Won't Cost The Earth a professional, trustworthy look from launch, with brand guidelines in place to keep it consistent across its own channels and its sellers' communications as the marketplace grows.
