King's Trust.
Guiding retail's biggest names on a 20-mile walk for good.
WMP delivers Walk the Talk, The King's Trust's annual 20-mile walking event for senior retail executives, guiding participants along a fully managed route from Hampton Court Palace to Buckingham Palace, before concluding with afternoon tea at Fortnum & Mason.
Solutions
Sectors
Expertise
Background.
A networking walk built to run like clockwork.
The King's Trust needed a fully supported route and event operation robust enough for a day of senior executives walking 20 miles across London.
Walk the Talk was founded by retail leader Andrew Jennings OBE, and brings together CEOs, Directors and Partners from across retail and consumer businesses for a day of walking, conversation and fundraising. The event needs to be fully supported along its length, with cycle marshals, back markers, and three fully stocked feed stations, including a lunch stop in Kew, to keep participants going across the full 20 miles.
The Solution.
An event managed from start line to finish line.
Delivering 20 miles of fully supported walking.
WMP handles event experience, production and logistics, event branding, venue management, route management, licensing and permits, health and safety, and crisis management, medical and staffing, for the full route from Hampton Court Palace to Buckingham Palace.
Turning the finish line into the reward.
On reaching Buckingham Palace, participants are treated to afternoon tea at Fortnum & Mason, giving the day a fitting close and turning a demanding 20-mile walk into a genuine networking occasion for the senior leaders taking part.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
The impact.
A day of connection that raises real money for young people.
Walk the Talk raises over £70,000 each year for The King's Trust to support young people across the UK, bringing together senior leaders from retail and consumer businesses for a day that combines fundraising with genuine networking.
