Behind the scenes films
Films that engage, attract and pull into focus. Our work for Leonardo has ranged from showcasing products in action to detailed portrayals of behind the scenes processes. In our long-standing relationship with Leonardo, we’ve helped the leading helicopter manufacturer attract the best graduate talent, as well as launch the world’s highest performing helicopters, designed to withstand even the most challenging conditions.
We selected one component – the blade – and showed its progress right the way through from raw materials through to playing its critical role in aircraft flight.
The teamwork demanded from every member of staff in the design, R&D and manufacturing departments would all be crucial to the process, as would adherence to stringent safety processes. Although manufacturing takes place in multiple areas around a large site, we wanted to illustrate the process as a smooth transition from one stage to another. Careful shoot planning and intricate segueing in the edit resulted in a seamless presentation of this one critical and surprisingly high-tech aspect of the helicopter.
Our film presents the helicopter in operational mode, with the help and assistance of Essex and Herts Air Ambulance Trust and the emergency services. Filmed in just two days, we created a scenario simulating a patient being airlifted from an accident, using actors, make up and air to air filming en route to a London hospital to build a sense of realism.
Filming on location in South Africa, we set out to demonstrate the AW 189 helicopter’s performance even in the most challenging environments. We carefully blended footage shot by our team with specially sourced archive material to create a dynamic and powerful film for this fantastic machine.
The AW 609 Tilt Rotor is a next generation helicopter, which can fly twice as fast, far and high as a conventional helicopter. To achieve the very best results for Leonardo, we filmed with crews from Top Gear in Italy and the UK, using CG and mock-up interiors where required to showcase the tilt movement and ability to land on urban helipads.
Used at trade shows such as the Dubai Air Show, online and in customer presentations, the film has already assisted in generating pre-sales and industry recognition of Leonardo’s innovation.
With a skilled workforce of 7,000, Leonardo is one of the UK’s largest employers of engineering apprentices and graduates. WMP Creative were tasked with creating a series of short engagement films to help attract the most talented new recruits, who would play a critical role in Leonardo’s continued culture of curiosity and creativity.
Created both as separate films and also edited as a composite, ‘Emily’s Story’, ‘Jim’s Story’ and ‘Santosh’s Story’ are based around the positive experiences of three current Leonardo employees and the pride they have in their jobs.