Leonardo.
Attracting the UK's best engineering talent, one real story at a time.
With a skilled workforce of 7,000, Leonardo is one of the UK's largest employers of engineering apprentices and graduates. WMP Creative was tasked with creating a series of short engagement films to help attract the most talented new recruits into one of the UK's largest STEM employers.
Expertise
Sectors
Solutions
Background.
Competing for the best new talent in a crowded STEM market.
With a skilled workforce of 7,000, Leonardo is one of the UK's largest employers of engineering apprentices and graduates.
Leonardo needed to attract the most talented new recruits, who would play a critical role in the company's continued culture of curiosity and creativity. WMP Creative was tasked with creating a series of short engagement films tailored to reach prospective apprentices and graduates, for use across Leonardo's internal comms and recruitment channels.
Solution.
A recruitment film built on real employees, not actors.
Telling three real stories, on their own and as one film.
'Emily's Story', 'Jim's Story' and 'Santosh's Story' are based around the positive experiences of three current Leonardo employees and the pride they take in their jobs. We created each as a standalone film, and edited them together as a single composite piece, 'We Are Leonardo', giving Leonardo the flexibility to use them individually or as one story depending on the audience and channel.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
The impact.
A recruitment film that's helped attract the best new graduate talent.
'We Are Leonardo' has helped attract new talent to one of the UK's largest STEM employers, giving prospective engineers and graduates a genuine sense of what it's like to work at Leonardo, told by the people who already do.
