Leonardo.
Bringing the world's most advanced helicopters to life on screen.
Our films for Leonardo have taken us into their offices and up to the skies above London, Cape Town and Vergiate. Our work has ranged from showcasing products in action to detailed portrayals of behind-the-scenes manufacturing processes, helping Leonardo launch some of the world's highest-performing helicopters, built to withstand the most challenging conditions.
Expertise
Sectors
Solutions
Background.
Telling the story behind the world's leading helicopter manufacturer.
Leonardo is the world's leading manufacturer of helicopters, and needed films that could showcase its products in action and its manufacturing process in close detail.
Films that engage, attract and pull into focus: that was the brief behind our long-standing relationship with Leonardo. From showcasing individual components on the factory floor to putting finished aircraft through their paces in the field, each film needed to build confidence in Leonardo's engineering with an audience of industry buyers, partners and product managers.
The Blade.
A film for every stage, from raw material to flight.
Following a single component from raw material to flight.
WMP Creative was asked to create a short film about the attention to detail Leonardo pays throughout its manufacturing process. We selected one component, the blade, and followed its progress right through from raw materials to playing its critical role in aircraft flight. The film needed to reflect the teamwork demanded of staff across design, R&D and manufacturing, and the stringent safety processes running throughout. Manufacturing takes place across multiple areas of a large site, so careful shoot planning and intricate segueing in the edit were needed to present the process as a smooth transition from one stage to another: a surprisingly high-tech story hiding inside one small, critical part.
AW169.
Putting the AW169 into a real emergency scenario.
We filmed a showcase of the AW169, a world-class helicopter built for the most demanding conditions, in operational mode, with the help of Essex & Herts Air Ambulance Trust and the emergency services. Filmed in just two days, we created a scenario simulating a patient being airlifted from an accident, using actors, make-up and air-to-air filming en route to a London hospital to build a genuine sense of realism.
AW189.
Testing performance against the heat of South Africa.
Filming on location in South Africa, we set out to demonstrate the AW189's performance even in the most challenging environments. We carefully blended footage shot by our own team with specially sourced archive material to create a dynamic, powerful film for the aircraft.
AW609.
Showcasing a helicopter that flies twice as fast, far and high.
The AW609 Tilt Rotor is a next-generation helicopter that can fly twice as fast, far and high as a conventional helicopter. To achieve the very best results for Leonardo, we filmed with crews from Top Gear in Italy and the UK, using CG and mock-up interiors where needed to showcase the tilt movement and the aircraft's ability to land on urban helipads.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
The impact.
Film that has helped generate industry recognition.
Used at trade shows including the Dubai Air Show, online and in customer presentations, the films we produced helped generate pre-sales and industry recognition of Leonardo's innovation. It's one part of a long-standing relationship in which WMP's product and manufacturing films have taken us into Leonardo's offices and up into the skies above London, Cape Town and Vergiate.
