Loadsure.
Positioning a 40-second insurance quote in a 40-second film.
Loadsure has created a revolution in freight insurance with a platform that delivers accurately priced cover in just 40 seconds, using real-time data, AI and predictive analytics. WMP created a series of short films to explain the trailblazing Loadsure proposition to insurance brokers, the freight industry, underwriters and retailers.
Expertise
Sector
Solutions
Background.
An industry where slow insurance leaves loads underinsured.
Purchasing freight insurance traditionally takes one to two days, leaving many smaller loads underinsured or not insured at all.
Loadsure has created a revolution in freight insurance with a platform that delivers accurately priced cover in just 40 seconds, using real-time data, AI and predictive analytics to assess risk. Purchasing insurance cover traditionally takes one to two days, so many smaller loads end up underinsured or not insured at all. A series of short films were needed to explain the trailblazing Loadsure proposition, combining industry experience with deep AI technology, for an audience of insurance brokers, the freight industry, underwriters and retailers.
Solution.
A film built around one central idea: 40 seconds.
Bringing the technology to life without slowing the story down.
Our approach features a broker using the platform in a mocked-up office, cut with high-quality real-world stock footage. Head-up-display style CGI, using dynamic tracking, alludes to the technology behind the process, and we chose a voice-over to appeal to an audience with a bias towards the US. A variety of edits focus on different features and benefits of the application for use in the social media campaign, but all the films work to one central idea: that it's possible to obtain a quote and confirmed cover for a transit load in less time than it takes to watch the film. Just 40 seconds.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
The impact.
A message built around the platform's biggest selling point.
The films put Loadsure's core promise front and centre: confirmed cover in less time than it takes to watch them. It's part of a platform that also offers coverage up to $2M and savings of up to 80% over traditional per-load insurance.
