Manuva.
Building a climbing brand from the ground up, ourselves.
The Manuva Board is a first-of-its-kind, fixture-free hangboard that makes training for rock climbing easier than ever before. WMP teamed up with our friend and partner Joe Jones to set up Manuva Climbing Ltd, taking an idea from product design through to a fully realised brand: sample product, Kickstarter campaign video, website and marketing assets, all built using WMP's full range of creative skills.
Solutions
Sectors
Expertise
Background.
Solving a real training problem for climbers stuck indoors.
Climbers wanted a simple way to train at home, without a gym trip or a permanently fixed hangboard.
The Manuva Board was born from the desire of keen rock climbers to train indoors regularly, without needing to go to the climbing gym or install a permanently fixed hangboard. Our aim was to deliver a product that is simply designed, reliable, durable and, most importantly, one we'd actually want to use ourselves.
The Solution.
A brand built end to end, then launched through Kickstarter.
Launching Manuva Climbing as a brand in its own right.
Armed with an innovative product, we decided Manuva's first venture was well suited to launch through a Kickstarter campaign. Using WMP's full range of creative skills, we produced the sample product, campaign video, website and marketing assets needed to bring Manuva Climbing to market as a standalone brand.
Nothing to drill, screw in or leave behind.
The Manuva Board's patent-pending design is quick and easy to install, and just as simple to take down, requiring no drilling, screwing or permanent fixturing.
Designed to fit a wide range of doorways.
The board is fully adjustable to fit a wide range of door widths. Users set it to their desired width using a quick-release clamp, then tighten the screw at the rear to lock it in place.
Built for genuine training progression.
A range of holds from 15mm through to 60mm, plus two 20-degree slopers up top, give climbers room to keep progressing their training as they get stronger.
A board that travels as easily as it installs.
The anodised aluminium frame can be separated from the board for travel or storage, or the board can be used on its own: simply rope it up, hang it up and warm up before a day at the crag.
Made from Poplar wood, the Manuva Board is lightweight and strong, with a consistent grain that allows for a hand-sanded finish, giving a natural feel that's gentle on the skin. Eco-friendly cork pads on the rear protect walls from marks, and the durable aluminium frame is built to last while delivering an excellent strength-to-weight ratio.
Choosing materials for their environmental credentials too.
The packaging is made from recycled cardboard and moulded paper pulp. Poplar, the wood used for the board itself, is a fast-growing tree that needs significantly less water than other species and, like other fast-growing trees, removes between 70 and 140 litres of carbon dioxide from the atmosphere per hour, returning the equivalent in oxygen. It continues to store that carbon even after being turned into a finished product. The aluminium frame is one of the most environmentally friendly metals in production and is fully recyclable, so after what we hope will be a long life span, it can eventually be disassembled and recycled.
The impact.
A campaign that funded in under four hours, and a brand strong enough to go on and be sold.
The Kickstarter campaign was fully funded in less than four hours and went on to reach 970% of its goal, raising £97,032 from 838 backers. Due to popular demand, we also launched an Indiegogo campaign, taking combined funding across both platforms past $160,000. Manuva went on to become an established name in home climbing training, and the company was sold three years after launch.
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