Monster Triathlon.
Creating and running the UK's ultimate multi-sport challenge.
Monster Triathlon is a mass-participation event produced and owned by WMP. Spanning 7 days, it's the UK's ultimate multi-sport challenge: a 5km swim in Loch Ness, five and a half days of gruelling cycling to Windsor, and a 50km victory-lap ultra-marathon along the Thames into London, covering 1,000km in total across three disciplines.
Expertise
Background.
Turning a private charity challenge into the UK's toughest public event.
WMP have grown Monster Triathlon year after year since 2017.
The event was pioneered in 2016 as a private challenge in aid of Sabre Trust, before opening to the public in 2017. Since then it's established itself as one of the toughest endurance challenges in the UK, covering 1,000km between Loch Ness and London across three disciplines.
The Solution.
An event WMP owns, produces and grows year on year.
Running the full production, across all seven days.
WMP is responsible for event experience, production and logistics, event branding, venue management, route management, licensing and permits, health and safety, and crisis management, medical cover and staffing, across the full seven-day event.
Designing a challenge tough enough to earn its name.
Participants plunge into the depths of Loch Ness for a 5km swim, endure five and a half days of gruelling cycling to Windsor, then finish with a 50km victory-lap ultra-marathon along the Thames. Monster separates those who can from those who won't.
Charity Partnership
Monster Triathlon is not just about endurance; it’s about impact. Our charity partnership programme gives organisations the chance to turn every mile into meaningful fundraising, awareness, and connection. Whether you’re a national charity or a local cause, we’re here to help amplify your mission and go the distance.
Growing the event ourselves, year after year.
This now-iconic event continues to grow under WMP's ownership, with over 150 participants completing the full triathlon in 2025, 2023 and 2022. Even more is planned for 2027 to take the event to the next level.
Brand Partnership
Fuel the Challenge and align with one of the UK’s most exciting and fast-growing endurance events. This is more than a race; it’s a platform to elevate your brand, engage a passionate audience, and make a lasting impact. Let’s build something powerful together.
The impact.
An event open to anyone who dares to take on the challenge.
The Monster Triathlon experience is open to anyone who dares to take on the challenge. We'll see you on the start line, if you think you're ready to challenge the Monster.
