Nando's.
Building a working Nando's restaurant, overnight, in the English countryside.
Nando's flew 85 members of its Global Leadership Team to the UK for their first Global Leadership Conference. WMP delivered the whole event end to end, from a temporary conference structure built to become a fully working Nando's restaurant, through to delegate logistics, offsite activities and a night hosted at the estate behind the brand itself.
Solutions
Sectors
Expertise
Background.
Flying a global leadership team in for a first-of-its-kind event.
Since opening in Johannesburg in 1987, Nando's has grown into a global dining chain of more than 1,200 restaurants across 30 countries.
Eighty-five members of Nando's Global Leadership Team were flown to the UK for their first Global Leadership Conference. The brief called for a conference and breakout space with a real sense of occasion, built on the land of a National Trust property and transformed overnight from a traditional conference space into a working Nando's restaurant.
The Solution.
A week built from a restaurant build, full production and a country estate finale.
Turning a conference room into a Nando's restaurant, overnight.
We managed the creative and build of the Nando's Conference Restaurant structure itself, working through the night to transform the space from a traditional conference setup into a fully working restaurant, ready for delegates the next morning.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
Handling delegate logistics, talent and offsite activities as one job.
WMP delivered an end-to-end service, managing delegate and crew logistics, creative, venue finding, offsite activities, talent finding and management, and delegate experience across the whole week.
Closing the conference with a scavenger hunt in 35 vintage cars.
The week culminated with delegates picked up from the final conference session in 35 vintage classic cars for a scavenger hunt, before being hosted at Spye Park Estate, the Wiltshire estate owned by the Enthoven family behind Nando's, for exclusive performances from Years and Years and Lion Babe, and a courtyard banquet.
The impact.
Nando's first Global Leadership Conference, delivered without a hitch across a full week.
The event gave Nando's Global Leadership Team a first-of-its-kind conference that matched the personality of the brand itself, hosted at the family estate behind the company, and backed by full production, logistics and delegate experience across every day of the week.
