OCLU.

Designing an action camera built to complement your life, not complicate it.

With a market dominated by GoPro, OCLU invited WMP to redefine the action camera experience with a fresh perspective. From concept to launch, we led the end-to-end development of the OCLU action camera: designing the product itself, alongside its brand identity, packaging, companion app and ecommerce store, as one cohesive brand ecosystem.

Sectors

Consumer Goods

Expertise

Film Brand Design Product Design UX & Digital Growth

Solutions

Product Marketing

Background.

A market dominated by one brand, with room for a fresh perspective.

OCLU was founded on a simple belief: your gear should complement your lifestyle, not complicate it.

OCLU invited WMP to redefine the experience with a fresh perspective. Our mission was to design a product that delivered an exceptional user experience while standing out in a crowded market. From concept to launch, WMP led the end-to-end development of the OCLU action camera, creating both the product and a cohesive brand ecosystem, covering everything from the camera itself to the identity, ecommerce website, companion app and packaging built around it.

The Solution.

A fully integrated product, from camera to store.

Insight & Development.

To develop the OCLU action camera, we started with in-depth competitive analysis to uncover opportunities for improvement. This research revealed key shortcomings in existing products, identifying three major user pain points as focal areas for innovation.

Building on these insights, we embarked on a concept design phase, exploring three distinct directions before refining the final design. Each concept aimed to address the identified pain points while delivering a superior user experience and a unique market position.

The Problem.

Most action cameras mimic scaled-down point-and-shoot designs, a shape that isn't optimised for the dynamic demands of action sports and limits usability in high-energy environments. Users are also often overwhelmed by the sheer volume of footage captured, making it tedious to extract the best moments. And adjusting camera settings isn't always easily accessible, often requiring gloves or a helmet to be removed, which interrupts focus on the activity itself.

  • Form Factor.

    Form Factor.

    Most action cameras mimic scaled-down point-and-shoot designs, resulting in a shape that is not optimized for the dynamic demands of action sports. This limits usability and adaptability in high-energy environments.
  • Data Overload.

    Data Overload.

    Users are often overwhelmed by the sheer volume of footage captured, making it time-consuming and tedious to extract the best moments. This lack of streamlined content management detracts from the overall experience.
  • Interaction.

    Interaction.

    Adjusting camera settings is not always easily accessible to the user. The process often requires removing gear, such as gloves or helmets, making the process cumbersome and distracting. This interrupts the user’s focus on the activity.

Sleek, aerodynamic design.

OCLU's low-profile design makes it unintrusive and less likely to be knocked out of position during action sports.

Keep the best. Cut the rest.

Because not every attempt is a keeper.

Unique Livecut® technology.

Because not every attempt is a keeper, LiveCut® lets users delete unwanted recording on the fly, so they finish a session having saved only their best clips, ready to share.

Ready for adventure.

IPX7 water resistant without OcShell.

Explore Product Design

Customisable modes.

Create four quick toggle shooting modes to change settings on the fly, selecting from eight options.

A seamless user experience.

The OCLU user experience is designed around three key stages. In Preparation, users can customise four quick-toggle shooting modes, selecting from eight options to match their shooting style and be ready to capture the moment instantly. In-Action, the camera is built for extreme conditions, with large tactile buttons and loud audible feedback that make it easy to operate with gloves on or in low-visibility scenarios. In Review & Share, the experience shifts seamlessly to a smartphone touchscreen for effortless editing and sharing. The result is a design that adapts to the user's environment at every stage of their journey.

Always a perfect fit.

OcBond mounts use FirmFlex™ technology, flexing to the precise curvature of any equipment. They're engineered from three different materials working together to provide firmness and flexibility exactly where it's needed: tough, rigid plastic; a flexible polymer; and a high-bond adhesive.

The complete package.

Every sport, every activity, every angle. 

Design.

Versatility is a value.

OCLU is versatile and ultra portable. It’s rugged enough for the most demanding of athletes, yet flexible enough for everyday use with family and friends. Whether on the move or at home, OCLU brings together innovation and quality to create a stunning and seamless recording experience.

Snap & go.

OcSnap’s magnetic connection makes charging and data transfer quick and easy. With interchangeable batteries, you can keep OCLU powered all day.

Quality construction.

We created a comprehensive specification for the camera and its full suite of accessories, including a detailed RFQ and drawing pack. To ensure quality and precision, we travelled to China, evaluated multiple manufacturing partners and selected the best fit, then worked closely with that partner to refine the design to rigorous standards, including an IPX7 water-resistance rating. Through meticulous prototype testing and ongoing support, we guided the process from concept through to mass production.

The perfect package.

OCLU comes packaged with a microfibre bag & handy travel case to keep your gear organised and protected whilst travelling. The accessory packaging is consistent accross the range and manufactured from recycled plastic.

The OCLU store.

Having such an in-depth understanding of the product and brand let us create an engaging ecommerce website that tells the full features-and-benefits story of the camera and every accessory, alongside a companion app for Android and iOS, and a product film, animations and photography that brought the camera's design and features to life.

Explore UX & Digital Growth

The impact.

Six international design awards, in a market owned by one name.

OCLU has gone on to win six international design awards, including the iF Design Award, the Red Dot Design Award and the European Product Design Award: recognition for a product built to stand apart in a market long dominated by GoPro.

  • iF Design Award 2019
  • iF Design Award 2017
  • European Product Design Award 2016 Gold Winner
  • Red Dot 2016