We’ve worked with Avery – the world’s leading label company – for many years. Their typical customer is an office or home user, so their brand and marketing are aimed at the end consumer. For B2B sales, their PCL brand is a cut above and targeted at professional printers that need specialist products for their work.
The old PCL logo had dated and lacked the flexibility to be used across digital and print media. Taking a cue from our redesign of the Avery master brand, we brought PCL up to date with a new logo, contemporary typography and a refreshed colour palette.