Powertraveller.
Giving Powertraveller a design language built for the wild.
Powertraveller, trading since 1986, produce portable power products for charging digital electronic devices, built for adventurers who need to stay connected in the great outdoors. Under new ownership, WMP was invited to create a product identity language that could complement the brand's new, dynamic branding and unify a previously outdated and disparate product range.
Sectors
Expertise
Background.
Turning an outdated product range into one that felt aspirational.
Powertraveller's products are built for adventurers who need power to work as hard as they do.
Trading since 1986, Powertraveller produce portable power products for charging digital electronic devices. Under new ownership, they had inherited an outdated and disparate range of products, and needed a product identity language that could complement dynamic new branding aimed at adventurers and consumers who need to stay connected in the great outdoors. The products had to convey aspirational attributes: premium, technical, solid and fit for purpose.
The Solution.
A design DNA built on research, real-world use and locked-down engineering.
Studying outdoor brands to find five design themes.
We analysed a diverse range of outdoor brands to see how their products achieved consistency and considered design, grouping what we found into five key themes based on form, materials and interaction details. These themes became trigger points for new design directions.
Designing for a tent, a tree branch and a rucksack strap.
We had to carefully consider how these products would be used and where they'd live: stable enough to stand upright on their own, with neat ways to tether them to luggage, hang them from a branch, or fix them inside a tent.
Designing tight enclosures around components we couldn't change.
Each device had to accommodate advanced, locked-down internal component packages. Part of the challenge was designing enclosures that stayed space-efficient, compact and lightweight, without introducing risks that could delay the engineering and tooling phases that followed.
Landing on two forms and one shared design DNA.
The new design language centres on two main forms: upright products with simple extruded metal profiles and a distinctive angled cut separating the ports, and low-profile products wrapped in a protective rubberised bumper. Across the range, hardwearing materials like anodised aluminium, black PC/ABS plastic and rubber combine with a minimum IP65 waterproof rating (IP67 on some devices), scooped recesses to protect lenses and ports, elasticated cord straps, a 3D logo in a bright accent colour, bright white pinhole LEDs for battery level, and consistent button, pick and port-cover details throughout.
The impact.
Real awards, in a crowded, cost-driven market.
The powerpack sector is crowded and cost-driven, but considered design and premium materials helped Powertraveller stand apart. The Harrier 25 won Silver in Lifestyle and Travel/Travel Accessory and Bronze in Outdoor and Exercise Equipment at the European Product Design Awards 2018, plus a Good Design Award 2018. The Condor 100 went one better, taking Gold in Lifestyle and Travel/Travel Accessory at the European Product Design Awards 2018, alongside its own Good Design Award.
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European Product Design Awards
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Good Design Awards
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