March for Men
Client
Prostate Cancer UK
WMP responsible for
Event experience
Event production and logistics
Event branding
Venue management
Route management
Licensing and permits
Health and safety
Crisis management, medical & staffing
A mass-participation event raising money for vital cancer research to save men’s lives.
Prostate Cancer UK needed event management services to deliver their flagship fundraising event – March for Men.
WMP Creative came on board to help grow this event from c.200 pax to over 2,000 people converging on the day in Battersea Park, London. We created a choice of a fully supported 2.5km, 5km or 10km route around Battersea Park for 2,000 participants with plenty of activations along the way.
There was also a full festival feel Event Village for participants and supporting friends and family to enjoy pre- and post-walk.
