Client
Prostate Cancer UK
WMP responsible for
Event experience
Event production and logistics
Event branding
Venue management
Route management
Licensing and permits
Health and safety
Crisis management, medical & staffing
WMP Creative came on board to help grow this event from c.200 pax to over 2,000 people converging on the day in Battersea Park, London. We created a choice of a fully supported 2.5km, 5km or 10km route around Battersea Park for 2,000 participants with plenty of activations along the way.
There was also a full festival feel Event Village for participants and supporting friends and family to enjoy pre- and post-walk.