TV Commercials – Energy for Life
The TV commercials needed to reach across their prime export markets – India, Taiwan, Korea, Italy, Spain and Belgium, plus the Qatar internal market.
Our concept is built around the viewpoint of artists that we selected from each country, seeing how energy inspires them in their daily lives. We commissioned art specifically for the campaign and rolled the messaging out to print ads also.
The films, separately shot in each of the 7 countries, generate awareness for the brand, creating a warm feeling about RasGas as a sophisticated, accessible company helping people to live their lives to the full. A company that they can trust to deliver clean reliable energy.