RNLI
Client
RNLI
Project
Splashfest Family Challenge Charity Event
RNLI were looking to raise awareness and increase their membership base outside of traditional coastal towns.
They engaged WMP to design a major mass participation event in the capital aimed at urban families.
We chose Battersea Park, London, to host the inaugural ’Splashfest’ – a water based family challenge day. Part aqua experience, part festival, Splashfest encouraged children and adults to enjoy a range of water challenges, all while promoting the incredible work of the RNLI. We designed the website, registration, onsite activation and created and delivered the entire event.
Results
- Over 5,000 participants in first year
- New memberships signed up
- New sign ups to newsletter
- Increased appreciation of RNLI
