RNLI engaged WMP to design and produce a major mass-participation event in London aimed at urban families.

Our event for RNLI took place at Battersea Park, London, where we hosted the inaugural ’Splashfest’ – a water-based family challenge day. Part aqua experience, part festival, Splashfest encouraged children and adults to enjoy a range of water challenges, all while promoting the incredible work of the RNLI.

We designed the website, registration, onsite activation and created and delivered the entire event.


  • Over 5,000 participants in first year
  • New memberships signed up
  • New sign ups to newsletter
  • Increased appreciation of RNLI