RNLI
Client
RNLI
Project
Event Production for Splashfest Family Challenge Charity Event
RNLI were looking to raise awareness and increase their membership base outside of traditional coastal towns.
RNLI engaged WMP to design and produce a major mass-participation event in London aimed at urban families.
Our event for RNLI took place at Battersea Park, London, where we hosted the inaugural ’Splashfest’ – a water-based family challenge day. Part aqua experience, part festival, Splashfest encouraged children and adults to enjoy a range of water challenges, all while promoting the incredible work of the RNLI.
We designed the website, registration, onsite activation and created and delivered the entire event.
Results
- Over 5,000 participants in first year
- New memberships signed up
- New sign ups to newsletter
- Increased appreciation of RNLI
