Run Cheltenham.
Turning a new race into one of the UK's most exciting running festivals.
Voted 'Best New Race' by Runner's World, WMP produces and manages RUN Cheltenham, a destination road race in the heart of this stunning regency town, and part of WMP's South West Run Series alongside the Weston Super Half and the Great West Run.
Expertise
Background.
A fast, flat course built to celebrate both running and Cheltenham.
RUN Cheltenham has quickly grown from a new race into one of the most exciting running festivals in the UK.
A fast, flat course attracts both new and experienced runners, with Half Marathon, 10K and Community Mile events giving something for every level. Alongside title sponsor Safran and official charity partner Sue Ryder, WMP has ambitious plans to continue developing RUN Cheltenham into one of the UK's best-attended running events.
The Solution.
An improving experience, year after year.
Adding music, energy stations and live DJ sets to the route.
An improved participant experience has included local music groups, additional energy drink stations and live DJ sets by Tune Trucks, building on the event's early success year after year.
Growing to three race formats, and a bigger turnout every year.
RUN Cheltenham now includes Half Marathon, 10K and Community Mile events, and is part of WMP's South West Run Series alongside sister events the Weston Super Half and the Great West Run.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
The impact.
9,000 participants and £400,000+ raised for charity every year.
RUN Cheltenham now welcomes around 9,000 participants each year, with title sponsor Safran and official charity partner Sue Ryder helping the event raise more than £400,000 for charity annually, making it one of the largest fundraising events in the South West.
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Runners a year
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Raised for charity annually
