TP-Link.
Designing a stand built to showcase TP-Link's entire world of tech.
TP-Link asked us to design, build and project manage exhibition stands across some of the world's biggest tech trade shows, including IFA, Broadband World Forum and MWC. At IFA in Berlin, that meant turning 200 square metres of show floor into a single, clean space that could do justice to TP-Link's vast range of products.
Solutions
Sectors
Expertise
Background.
Making sense of a huge product range on a single stand.
TP-Link is one of the world's most widely used Wi-Fi and networking brands, distributed in more than 170 countries.
Since its founding in Shenzhen in 1996, TP-Link has grown from a domestic manufacturer into a global technology company, with a product range spanning routers, smart home devices, IP cameras and power banks. At IFA, one of Europe's largest consumer electronics shows, that range needed to be presented on a single stand in a way that felt clean and simple.
The Solution.
A 200 square metre stand designed, built and managed end to end.
Turning show floor into a single, clean story.
We designed, built and project managed TP-Link's stand for IFA, shaping 200 square metres of show floor into a clean, simple space that let the breadth of TP-Link's tech range stand out on its own terms.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
Adding movement to a static product range.
Subtle video and animation were woven through the space to showcase and promote the featured products, giving visitors a reason to slow down and look closer.
The impact.
A clean, professional presence for TP-Link's full range of tech, at every show it exhibited at.
The finished stand gave TP-Link a consistent way to present its full breadth of products at IFA and beyond, helping a fast-growing global networking brand look as considered on the show floor as its technology is in people's homes.
