Wahl.
Designing a trimmer worthy of a century of Wahl engineering.
Wahl invited WMP to design a premium beard trimmer that lived up to the brand's reputation for quality and durability. The result, the 1065, was built for style-conscious men across European markets, at a moment when growing a beard had never been more popular.
Sectors
Expertise
Background.
Living up to more than a century of grooming heritage.
Wahl has been shaping the grooming industry since Leo Wahl patented the first practical electric hair clipper in 1919.
Wahl already had a strong reputation for the quality and durability of its devices, so the 1065 needed to look and feel every bit as premium as that history suggested. The brief called for Wahl's first integrated comb adjustment wheel, a stainless steel blade set and a totally waterproof build, aimed squarely at style-conscious men in European markets.
The Solution.
A premium build tested against three conflicting demands.
Solving for grip, angle and comfort all at once.
Key areas of focus included determining the optimum angle of the cutting blades relative to the main enclosure, keeping the trimmer secure in the hand even when wet, and designing comb profiles that stayed comfortable against the face.
Building in 38 cutting lengths, without compromising the seal.
The finished trimmer's comb adjustment wheel gives 38 different cutting lengths from 0.5mm to 20mm, all while remaining fully submersible, so it can be rinsed clean under running water or used comfortably in the shower.
Choosing materials that look and feel premium.
Selecting the right materials and finishes played a key role in achieving a premium aesthetic. Real metal parts help promote a sense of quality, alongside visually interesting high-value surface textures and coated finishes across the various parts.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
The impact.
A trimmer now sold globally under the Aqua Trim name.
The 1065 went on to launch across multiple markets as part of Wahl's Aqua Trim range, sold through Wahl's own stores and major retailers internationally, evidence that the premium positioning WMP designed for held up at retail.
