Wanda Group.
Bringing Wanda's scale to life on China's biggest screens.
Wanda Group builds at a scale most people can't picture from a brochure. We were one of four international film companies chosen to bring that scale to life on screen, shaping the story, producing it across three countries, and delivering stereoscopic 4K films built for cinema screens 30 metres wide.
Sectors
Expertise
Backround.
Selling the scale of the world's largest commercial property company.
Wanda Commercial Properties holds more than 33 million square metres of property across China.
From the record-breaking Qingdao Movie Metropolis to family-focused malls built around attractions like indoor waterparks and aquariums, Wanda's developments are hard to grasp from a brochure or a render. For the Qingdao Mall, home to an indoor waterpark at the heart of the development, Wanda needed a promotional film that could hold its own on cinema screens up to 30 metres wide, communicating the ambition of the development to visitors before a single shop had opened its doors. WMP was selected as one of four international film companies invited to take on the brief.
Solution.
A story built to make Wanda's scale feel personal.
Turning an ambitious brief into a story built for the screen.
We shaped simple, family-based narratives that let audiences feel their way through each development: the water slides, the shopfronts, the shared moments. It turned scale and ambition into something people could picture themselves living.
Founded by Tom Gozney and trusted by top chefs worldwide, Gozney partnered with WMP to push the boundaries of portability, ergonomics, and user experience, without compromising on design or performance.
We are delighted that the oven has recently won a prestigious IF award for design excellence.
Production across three countries, brought together as one film.
We shot live action on location in China, filmed green screen sequences in the UK, and built a large proportion of each film in high-end stereoscopic CGI. We then combined all three into a single, seamless piece for every development.
Engineered for the biggest screens in China.
Every film was shot and post-produced in stereoscopic (3D) Ultra High Definition, built specifically for 4K resolution and cinema screens up to 30 metres wide. Key information was captioned stereoscopically in both English and Chinese, so the story landed with every audience it played to.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
The impact.
Films built to sell a vision before a single brick was visible.
Screened at cinema scale across China, the films gave Wanda Commercial Properties, the world's largest commercial property company, a way to put the ambition and experience of its developments in front of audiences long before the doors opened.
