Quintain.
Turning a Jubilee weekend into a celebration of modern Britain.
Quintain, the team behind Wembley Park in London, came to WMP to deliver an event that would promote the neighbourhood, drive footfall and engage with the community in a positive way. The result was the Wembley Park Jubilee Dance Party, bringing thousands of participants together to celebrate the diversity of the area alongside the Queen's Platinum Jubilee.
Expertise
Sector
Solution
Background.
A neighbourhood that needed a reason to bring people together.
Quintain came to WMP to deliver an event that would promote Wembley Park, drive footfall and engage with the community in a positive way.
Quintain has been developing Wembley Park, one of London's largest regeneration schemes, since 2004. The brief was to create a moment in time that celebrated the diversity of the area, while marking the Queen's Platinum Jubilee, and bring people back to the neighbourhood in a positive way.
The Solution.
A day built around dance, and a lot of it.
Bringing renowned dance groups to a street-party stage.
The event centred on dance, with performances and dance classes from renowned groups including the Rambert Dance Company and Pineapple Studios. Thousands attended on the day to enjoy Zumba, TikTok, Bollywood, Reggaeton and Swing among other dance styles, with morning flow yoga to kick things off.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
Adding street party activations families could enjoy together.
Families enjoyed street-party style activations like bubbleologists, stilt walkers and circus skills. A live photo wall created a collage portrait of the Queen on the day, while attendees could also sit for a selfie with Her Majesty, and her corgis.
The impact.
Thousands celebrating modern Britain, together in one place.
The Wembley Park Jubilee Dance Party brought thousands of participants together in a celebration of modern, multi-cultural Britain, giving Quintain a positive, high-footfall moment for the neighbourhood during Jubilee weekend.
