XP Power.
Building consistency into a global power brand.
XP Power came to WMP for a refreshed visual identity that would reflect their positioning in the market and support their strategic goal of becoming a first-choice power solutions provider.
Sectors
Expertise
Background.
A global business, with a brand too narrow to keep up.
XP Power needed brand consistency across every touchpoint, but their existing identity was too narrow to support the scale of the business.
The project started with a strategy workshop and brand audit to really get to know XP Power, immerse ourselves in the company and understand their position in the market. This discovery phase helped us understand not only their current business, but their ambitions for the brand. As an established FTSE 250 company with a global presence, one of the biggest challenges XP Power's brand faced was maintaining consistency across all their touchpoints, and their current identity was too narrow to support scalability.
The Solution.
A visual identity built on electrical pathways.
A clear strategy for a refreshed brand.
The insights we gathered laid the foundations for a strategy that defined XP Power's purpose and characteristics and articulated their value proposition. Our goal was to provide the tools, templates and guidelines for the consistent application of their brand, helping them deliver on their strategy as a business, and to build in flexibility through a broader colour palette and the development of secondary branding.
Designing an identity inspired by power flow.
With the brand strategy defined, we developed a visual identity to create reassuring consistency across all of XP Power's sales and marketing materials. This refreshed identity encompassed a refined logo, as well as secondary branding inspired by the concept of electrical pathways.
Standardising and rolling out across every touchpoint.
The new visual identity was standardised through a complete set of brand guidelines, creating consistency through a fresh colour palette, imagery, iconography and typography. Having established consensus, we rolled out the new identity through a toolkit of marketing assets, their websites, office branding, social posts, stationery and more.
The impact.
A brand built to scale.
The rebrand gave XP Power a consistent, flexible identity ready to support their ambitions as a first-choice power solutions provider, rolled out across their websites, office branding and marketing materials to give the business a single, confident brand wherever it shows up.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
