PCL by Avery.
Making a mark with professional printers.
We've worked with Avery, the world's leading label company, for many years. Its typical customer is an office or home user, so the Avery brand and marketing are built for the end consumer. For B2B sales, its PCL brand is a cut above, targeted at professional printers who need specialist products for their work, and it was ready for a fresh look.
Sector
Expertise
Solution
Background.
A B2B sub-brand that had fallen behind its parent.
PCL is Avery's sub-brand for professional printers who need high-quality products for specialist jobs.
PCL, a brand with over 27 years' experience in digitally and litho-printable labels, is aimed specifically at commercial printers, professional designers and product marketers who need specialist materials and die-cut sizes for their work. The old PCL logo had dated and lacked the flexibility to be used across digital and print media.
The Solution.
A fresh identity, taking its cue from the Avery masterbrand.
Bringing PCL up to date with a new logo and typography.
Taking a cue from our redesign of the Avery master brand, we brought PCL up to date with a new logo, contemporary typography and a refreshed colour palette: a bold, flexible, modern look appropriate for a B2B audience.
Let's work together
Let's partner to create brand, product, and experience solutions that move people and markets.
The impact.
A brand ready to work as hard as Avery's own.
The refreshed PCL identity gives Avery's B2B sub-brand a bold, flexible, modern look appropriate for its professional audience, rolled out consistently across guidelines, print materials and digital communications.
